Copywriter / Creative Director

Client: University of North Carolina Belk College of Business

Assignment:
As the #2 banking city in America, Charlotte attracts many MBA programs — traditional schools, remote options, and for profit schools — so UNC Charlotte asked us to help defend their turf.

Solution:
If you actually pay attention to the facts, UNC Charlotte’s MBA program is much higher value education. So we just punched up the facts, then turned on the media buy. 

Ads:

Brochure:

OOH:



Copyright:
2017 Chad Brophy