Solution: Instead of another monthly promotion, we created a holiday for motorcycle enthusiasts — National Burnout Day. Seeded it through social media and Victory's partnerships.
Result: Best winter sales ever.
Social Media Aggregator Site:
In Store Promotion:
Agency: Tattoo Projects
Creative Director: Rudy Banny
Creative Director: Buffy McCoy-Kelly
Art Director: Justin Rentzel
ACD/Copywriter: Chad Brophy
Director of Production: William Boyer
Editor: William Boyer