Copywriter / Creative Director
Assignment: Educate customers that Automotive level Special Bar Quality steel can now be manufactured from recycled scrap steel.

Solution: Website. Ads. Brochure.

Results: Nucor now sells the most SBQ steel in North America.

Recognition: The campaign won a bevvy of B2B awards.



Microsite:


Print Ads:
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Client: Nucor
Agency: Eric Mower and Associates
Creative Directors: Seth Werner, Patrick Short
AD: Laurie Nesbitt
CW: Chad Brophy

Copyright:
2017 Chad Brophy